Strategy & content planning
Define your audience, content pillars and tone of voice. Build a calendar around launches, recurring themes and the moments that matter to your business.
ORIVANE India / Kolkata
A consistent voice. A connected community.
ORIVANE India brings strategy, content and social media management together for brands in Kolkata and beyond. We plan your Instagram and Facebook presence around what your business wants to say and what your audience wants to see.
The scope
From a content calendar to an active presence.
Creatives, captions & reels
Develop post concepts, visual assets, captions and reel ideas that feel like your brand. Production requirements and the number of deliverables are agreed in the scope.
Publishing & community
Schedule approved content and coordinate responses to comments and audience interactions. Agree the approval process and response responsibilities before publishing.
Analytics & reporting
Review available reach, impressions, engagement, views, watch time and follower growth. Use these observations to improve the next content plan rather than repeating the same calendar.
How we work
Clear from the start.
Considered at every step.
- 01
Understand your presence
Review the brand, audience, existing channels and communication goals. Choose a practical focus for the next planning period.
- 02
Plan & approve
Prepare the content calendar and creative direction, then establish a clear review and approval rhythm.
- 03
Publish & learn
Publish the agreed content, coordinate community activity and use performance observations to refine the next cycle.
Selected work
Start with the creative direction.
Browse our creative portfolio to discuss the look, tone and formats you want to bring to your channels. A strong visual direction gives the content calendar a recognisable identity.
Before we begin
A few useful answers.
Which social media platforms do you manage?
Our current service covers Instagram and Facebook. We discuss platform selection around your audience and business goals before agreeing the content plan.
Is content production included?
Content creation can be part of the engagement. The proposal should define the number of posts and reels, any shoots, editing needs, approval rounds and publishing responsibilities.
Is advertising spend included in social media management?
Paid campaign work and media spend need to be agreed explicitly. Organic publishing, content production and paid advertising are different parts of a marketing plan.
What information should I share for a proposal?
Share your account links, business goals, target audience, existing content, desired posting rhythm and launch dates. We can then discuss a realistic content and management scope.
Your next chapter
Tell us what you
want to create.
Share your brief, goals and timeline. We’ll help shape the next step.